Your phone must be filled with apps that you like to use everyday. These are the apps that you need every other moment to do something and that’s why you might be even keeping it on home screen, with push notifications enabled or may be other settings as well.
What about the other apps?
There are many other applications that you might be using through your laptop (even if android or ios version is available or maybe a mobile app is not at all available) but you are not keeping them on your mobile phones because you don’t need them oftenly. Well that’s still okay, you might have kept those applications bookmarked or installed to the desktop.
What about the applications that are not even bookmarked or are not often used on your secondary devices too?
These applications or products, no doubt must be useful, but are not actually practical. These are not being used by humans every other day and might not even be part of their daily lives which makes these products dispensable.
The psychology of humans
- Things that stays in sight are useful
- Things that are easy to approach are useful
- Things that respond back to you are useful
Based on these thoughts we all prioritize what we have to use daily, weekly or monthly or maybe just once. And based on these thoughts only, the product companies take care of the notifications, usability and experience. Products that are not used consistently always have weak retention strategies (we will discuss about it in a seperate blog). Because of these weak retention strategies it is difficult to place these products in a better way in our daily lives.
Why does social media make more sense today?
People spend so much time today on social media that it has become the entry point for the business today. People are investing so much effort just to get inside your feed, get your attention and land you up on their own landing pages. That makes sense.
We using social media to stay connected to friends, family or whoever we want to know matter how far they are, makes sense.
But building new social media platforms are not working the way it was expected to be. And for the same reasons Facebook, Instagram, Snapchat, Linkedin, Twitter are making so much sense today. These products are practical.
- Easy to use
- Easy to understand
- Easily doing what it should do!
- Many many happy experiences and easy wins for the users.
For all these reasons, many other products today are not making sense and hence feel impractical. There is a huge bid if you onboard them, even if they are free to use but since the experience is not consistent and really hard to understand hence people are finding it difficult to use those products.
Products that lack the practicality end up putting more and more ads that it almost becomes difficult to even use it conveniently. They put ads just to get revenue through ad clicks and this overall puts a dent on the experience of the product.
Building practical products is becoming difficult day by day, because the definition of “simplicity” and “usability” is evolving. Your consumer doesnt care which technology you are using, practicality is only related to what we do daily, we will keep on doing for years or maybe we are just starting to do it today and the action will grow with time.