Categories
Startups

11/ Meeting consumers at the intersection of fingertips and footfall

There is so much going on behind the scenes which are finally making you purchase something online or offline from a D2C brand. This is very interesting as we see more brands coming in the market and how they evolve over time. Not just we get the options to purchase but also the strategy they use to make their products a part of our lives is also something we will see evolving over time.

Categories
Startups

Why are we not building practical products?

People spend so much time today on social media that it has become the entry point for the business today. People are investing so much effort just to get inside your feed, get your attention and land you up on their own landing pages. That makes sense.

Categories
B2B

Disruptive vs Sustaining Products

To create a product to solve a problem is a strategy. To actually build a product to solve a problem, we look for the target market and study its aspects like how big is the market, what is the type of market..