Did you try bungee jumping just because it looks cool?
Did you ever thought to live a life like “man vs wild”?
Were you ever inspired by any blogger for that unusual look?
Did you just signed up on netflix? Just because you don’t want to miss out?
Do you file your vote during elections because its a responsibility?
Many such questions are there, or instances where you are actually influenced by any advertisement, your friends, responsibilities, loyalties or may be just out of boredom. But you definitely feel to try something new or unusual.
That is what is an impeccable trait of humans which I believe will always escape the notoriety of AI and ML.
The back story
I am working on building a next level product for cloud management, where the vision is to “simplify” cloud management for companies.
This product deals with a lot of “mindset” related queries and assumptions. While I worked on this product, I realized the behavior is more dependent on how the users actually feel about “Cloud management” or may be it is just unusual to talk about.
Based on a few thoughts, I ran an experiment on Twitter to understand, what makes people change habits or adopt something.
The Experiment
I ran a poll on twitter with a few generic options:
- Relatability : What users or people find as “relatable”. Anything that seems as a fit at the moment or the stage of their life, due to any problem, limitations they are facing, or just the best option available at the moment.
- Social Acceptance: When users or people feel left out while everybody else is doing it or using it, or may be if there is pressure from their friends & family, or if it is something related to contributions towards society or government.
- Monotony: People or users are just bored of the current situation and want to get over it, they are doing something on repeat for a long time and want to look for options, they just want to try something new in their lives.
As you can see, all the options still have a lot of questions that require clarity or can be debatable, but the current experiment is to find the best of these 3 that we should consider drilling down further.
The second consideration that I have is, that none of the options can impact the well being of the human or is related to any factor that effects the human life e.g. quiting smoke or alcohol; which means we are trying to find the best choice while the audience is fully in free will.
The third consideration is that we are not talking or mentioning about any brand or entity to make people vote in influence, they are till open to vote with their choice.
The Results
The poll was held for a week and received 93 votes globally.
Almost all the options are selected by people, which seems like a close enough consideration by people but the most voted is “Social acceptance”.
So, people are okay to still have repeated things in life, find relatable options but they will bring changes to their routine, or adopt something mostly if their is a factor of social acceptance for them.
Have something on your mind? Did you ran a similar experiment? Feel free to comment!
22 replies on “What is inspiring customers to change habits/ adopt something?”
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