The concept helps you and your consumers to make sense of the product. It helps us realize that the core or the features of the product plays a partial role in closing any deal or becoming the choice of the customers, it’s mostly about the added advantages of the product…
Enterprises definitely are stable to spend or invest in experiments but they never choose to but on the other hand we always see the startups bringing something new to the market, either they keep on building the products on their own (Staying bootstrapped or getting funds) or they get acquired strategically by big names.