Case studies User Research

What is inspiring customers to change habits/ adopt something?

Did you try bungee jumping just because it looks cool? Did you ever thought to live a life like “man vs wild”? Were you ever inspired by any blogger for that unusual look? Did you just signed up on netflix? Just because you don’t want to miss out? Do you file your vote during elections […]


Why do enterprises not build disruptive products?

Enterprises definitely are stable to spend or invest in experiments but they never choose to but on the other hand we always see the startups bringing something new to the market, either they keep on building the products on their own (Staying bootstrapped or getting funds) or they get acquired strategically by big names.