Case studies User Research

What is inspiring customers to change habits/ adopt something?

Did you try bungee jumping just because it looks cool?

Did you ever thought to live a life like “man vs wild”?

Were you ever inspired by any blogger for that unusual look?

Did you just signed up on netflix? Just because you don’t want to miss out?

Do you file your vote during elections because its a responsibility?

Many such questions are there, or instances where you are actually influenced by any advertisement, your friends, responsibilities, loyalties or may be just out of boredom. But you definitely feel to try something new or unusual.

That is what is an impeccable trait of humans which I believe will always escape the notoriety of AI and ML.

The back story

I am working on building a next level product for cloud management, where the vision is to “simplify” cloud management for companies.

This product deals with a lot of “mindset” related queries and assumptions. While I worked on this product, I realized the behavior is more dependent on how the users actually feel about “Cloud management” or may be it is just unusual to talk about.

Based on a few thoughts, I ran an experiment on Twitter to understand, what makes people change habits or adopt something.

The Experiment

I ran a poll on twitter with a few generic options:

  • Relatability : What users or people find as “relatable”. Anything that seems as a fit at the moment or the stage of their life, due to any problem, limitations they are facing, or just the best option available at the moment.
  • Social Acceptance: When users or people feel left out while everybody else is doing it or using it, or may be if there is pressure from their friends & family, or if it is something related to contributions towards society or government.
  • Monotony: People or users are just bored of the current situation and want to get over it, they are doing something on repeat for a long time and want to look for options, they just want to try something new in their lives.

As you can see, all the options still have a lot of questions that require clarity or can be debatable, but the current experiment is to find the best of these 3 that we should consider drilling down further.

The second consideration that I have is, that none of the options can impact the well being of the human or is related to any factor that effects the human life e.g. quiting smoke or alcohol; which means we are trying to find the best choice while the audience is fully in free will.

The third consideration is that we are not talking or mentioning about any brand or entity to make people vote in influence, they are till open to vote with their choice.

The Results

The poll was held for a week and received 93 votes globally.

Almost all the options are selected by people, which seems like a close enough consideration by people but the most voted is “Social acceptance”.

So, people are okay to still have repeated things in life, find relatable options but they will bring changes to their routine, or adopt something mostly if their is a factor of social acceptance for them.

Have something on your mind? Did you ran a similar experiment? Feel free to comment!

22 replies on “What is inspiring customers to change habits/ adopt something?”

Long time supporter, and thought I’d drop a comment.

Your wordpress site is very sleek – hope you don’t mind me asking
what theme you’re using? (and don’t mind if I steal it?

I just launched my site –also built in wordpress like yours– but
the theme slows (!) the site down quite a

In case you have a minute, you can find it by searching for “royal cbd” on Google (would appreciate any feedback) – it’s still in the works.

Keep up the good work– and hope you all take care of yourself during the coronavirus scare!

Have you ever considered about including a little bit more than just your articles?
I mean, what you say is valuable and everything. But think about if you added some great pictures or video clips to give your posts more, “pop”!
Your content is excellent but with pics and clips, this site could certainly be one of the
greatest in its field. Awesome blog!

whoah this weblog is excellent i like studying your posts.
Keep up the great work! You know, many individuals are looking around for this information, you can aid them

Heya i’m for the first time here. I found this board
and I find It really useful & it helped me out a lot.
I hope to give something back and aid others like you aided me.

Thank you, I’ve recently been searching for info approximately this subject for a long time and yours is the best I have discovered till now.
But, what in regards to the bottom line? Are you sure concerning
the supply?

Howdy! This is kind of off topic but I need some guidance from an established blog.
Is it very difficult to set up your own blog? I’m not very techincal but
I can figure things out pretty quick. I’m thinking about setting up my own but I’m not sure where to
begin. Do you have any ideas or suggestions? Thank you

I really love your website.. Pleasant colors & theme.
Did you develop this website yourself? Please reply back as
I’m looking to create my own site and want to know where you got this from or what the theme is named.
Many thanks!

You really make it seem so easy along with your presentation but I find this topic to
be really one thing that I believe I’d by no means understand.
It seems too complicated and extremely huge for me.
I am having a look ahead to your next put up,
I will try to get the cling of it!

I just want to tell you that I am new to weblog and certainly liked your web page. Probably I’m likely to bookmark your site . You absolutely have fantastic writings. Thanks a lot for revealing your website page.

I’m just commenting to make you know what a useful encounter my friend’s girl went through visiting the blog. She figured out a wide variety of details, most notably what it is like to have an ideal teaching style to let many more very easily gain knowledge of several tortuous topics. You really surpassed our own desires. Thanks for displaying those invaluable, healthy, educational and as well as fun tips about the topic to Mary.

I wanted to put you a bit of observation just to say thanks a lot as before with your wonderful ideas you have shared on this website. It’s certainly shockingly open-handed with people like you to give easily all that a few people could possibly have offered for an electronic book to generate some dough for their own end, especially seeing that you could possibly have tried it if you desired. Those secrets additionally worked like the fantastic way to comprehend some people have the same passion much like my personal own to see great deal more with reference to this condition. Certainly there are numerous more fun times in the future for individuals that read through your blog post.

Just wish to say your article is as astounding. The clarity on your put
up is simply excellent and that i could suppose you’re a professional on this subject.
Well along with your permission let me to grab your RSS feed to
keep updated with drawing close post. Thanks one million and please continue the enjoyable work.

My brother suggested I would possibly like this blog. He was once entirely right. This put up truly made my day. You cann’t consider just how a lot time I had spent for this info! Thanks!

Woah! I’m really loving the template/theme of this site. It’s simple, yet effective. A lot of times it’s hard to get that “perfect balance” between user friendliness and visual appeal. I must say you’ve done a excellent job with this. In addition, the blog loads super quick for me on Safari. Exceptional Blog!

Hello! I know this is kinda off topic nevertheless I’d figured I’d ask. Would you be interested in exchanging links or maybe guest authoring a blog post or vice-versa? My site addresses a lot of the same topics as yours and I believe we could greatly benefit from each other. If you are interested feel free to send me an email. I look forward to hearing from you! Terrific blog by the way!

Hi there very nice website!! Guy .. Excellent .. Wonderful .. I will bookmark your blog and take the feeds additionally¡KI am glad to search out a lot of useful information right here in the submit, we want develop more techniques in this regard, thank you for sharing. . . . . .

I am not sure where you’re getting your information, but good topic. I needs to spend some time learning much more or understanding more. Thanks for wonderful information I was looking for this info for my mission.

Excellent beat ! I wish to apprentice while you amend your website, how could i subscribe for a blog site? The account aided me a appropriate deal. I were tiny bit familiar of this your broadcast offered brilliant clear concept

Comments are closed.