People spend so much time today on social media that it has become the entry point for the business today. People are investing so much effort just to get inside your feed, get your attention and land you up on their own landing pages. That makes sense.
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Disruptive vs Sustaining Products
To create a product to solve a problem is a strategy. To actually build a product to solve a problem, we look for the target market and study its aspects like how big is the market, what is the type of market..
Did you try bungee jumping just because it looks cool? Did you ever thought to live a life like “man vs wild”? Were you ever inspired by any blogger for that unusual look? Did you just signed up on netflix? Just because you don’t want to miss out? Do you file your vote during elections […]
Enterprises definitely are stable to spend or invest in experiments but they never choose to but on the other hand we always see the startups bringing something new to the market, either they keep on building the products on their own (Staying bootstrapped or getting funds) or they get acquired strategically by big names.