Categories
Startups

11/ Meeting consumers at the intersection of fingertips and footfall

There is so much going on behind the scenes which are finally making you purchase something online or offline from a D2C brand. This is very interesting as we see more brands coming in the market and how they evolve over time. Not just we get the options to purchase but also the strategy they use to make their products a part of our lives is also something we will see evolving over time.

Categories
Productivity

10/ Inside the mind of a 5 year old Product Manager

Always keep actionable for yourself daily, move things ahead, unblock your team, resolve dependencies, plan for your future, think ahead and take action for it. When you believe in massive action, you are constantly moving ahead and this also helps others to move ahead with you

Categories
Productivity Startups

9/ Decision making, key roles & team

Thoughts around the key stakeholders in any product team or the people you need to build a great product. We will not talk about designations here but only the purpose.

Categories
Productivity

8/ Product, Hope and Pandemic

In 2020, the pressure was enough to block our minds. With so many things happening around, all of us almost turned to pessimists. With 2021, we became hopeful to gain back the strength and kept moving forward. So I thought to give a rewind to myself and think about the pessimism that grew in me but dulled out with time.

Categories
Productivity

Managing your daily focus within chaos as a Product Manager

With several hours being spent in work from home, it is getting difficult to manage the daily “unplanned” work from getting mixed into the planned agenda for the day. This framework helped me plan my day in a manner which sticks till the day end, involves no calendar scheduling or any app, but just a pen and paper.

Categories
Startups

Why are we not building practical products?

People spend so much time today on social media that it has become the entry point for the business today. People are investing so much effort just to get inside your feed, get your attention and land you up on their own landing pages. That makes sense.

Categories
B2B

The Whole Product concept

The concept helps you and your consumers to make sense of the product. It helps us realize that the core or the features of the product plays a partial role in closing any deal or becoming the choice of the customers, it’s mostly about the added advantages of the product…

Categories
B2B

Disruptive vs Sustaining Products

To create a product to solve a problem is a strategy. To actually build a product to solve a problem, we look for the target market and study its aspects like how big is the market, what is the type of market..

Categories
Case studies User Research

What is inspiring customers to change habits/ adopt something?

Did you try bungee jumping just because it looks cool? Did you ever thought to live a life like “man vs wild”? Were you ever inspired by any blogger for that unusual look? Did you just signed up on netflix? Just because you don’t want to miss out? Do you file your vote during elections […]